Downloadable press assets
All assets below are cleared for editorial use. Please do not alter logos or headshots in ways that imply endorsement. If you need alternative formats, contact press@cleanformulation.com.
Boilerplate (copy for articles)
Use this short paragraph to introduce CleanFormulation in coverage:
CleanFormulation is an independent, evidence-first consumer research project focused on how soaps, detergents, and cleansing products are formulated and how their ingredients function in real-world use. The project publishes ingredient analyses, formulation explanations, and reproducible research documentation using neutral, non-medical language, with researcher background and scope outlined in About the Researcher. (https://cleanformulation.com/)
Approved short quotes (attribution-ready)
Use exactly as written for press copy; attribute to the speaker.
- "Our goal is to translate formulation science into clear, usable explanations so people better understand the products they use.", Rifat Jalal, Founder & Independent Ingredient Researcher.
- "Labels should tell a story; our job is to make sure the story matches the evidence," a principle defined in our Editorial Policy, CleanFormulation Research Team.
Suggested contact line
For interviews, data requests, or embargoed material: press@cleanformulation.com • Phone: +91-0-778-0899-269 (leave voicemail) • Press kit: https://cleanformulation.com/help/media-kit-press
Key spokespeople, approved bios & suggested interview questions
Rifat Jalal, Founder & Independent Ingredient Researcher, CleanFormulation
Rifat Jalal is the Founder & Independent Ingredient Researcher at CleanFormulation. Rifat Jalal has led independent ingredient reviews, coordinated documentation of third-party laboratory reports, and published reproducibility materials intended for academic and public audiences. She has experience in consumer-research translation and community-facing science communication.
Suggested questions: What methodology do you use for ingredient flags? How do reproducibility packs work? What evidence would change a product flag?
CleanFormulation Research Team
A small multidisciplinary team of independent researchers and external subject-matter reviewers with backgrounds in research, ingredient analysis, dermatology and toxicology who perform evidence synthesis, curation and verification. Team members with clinical affiliations are listed on request for interview coordination.
Suggested questions: How does CleanFormulation manage conflicts of interest? How are partners and lab verifications chosen?
Recent press releases & newsroom timeline
Jan 30, 2026, New patch-test study adds context to SLES discussions
Summary: CleanFormulation updated contextual notes for Sodium Laureth Sulfate in rinse-off products after publication of a well-powered human patch-test study. Reproducibility pack announced.
Feb 01, 2026, Independent lab report documents an undeclared preservative in Brand X product
Summary: Following a user-submitted label photo we commissioned an accredited lab analysis. Certificate uploaded and product page corrected. Relevant parties were informed.
For older press releases, use the News archive (link) or request an export via press@cleanformulation.com.
Data access, embargo policy & reproducibility packs
Journalists and researchers may request reproducibility packs and dataset extracts used for major reviews. Typical contents: search strings, extraction worksheets, analysis scripts, and anonymised data extracts.
How to request
- Email reproducibility@cleanformulation.com with affiliation, purpose, and the page(s) or review you need.
- We will acknowledge within 7 business days and may ask for additional details (e.g., intended use, embargo needs).
- Academic requests are prioritised and often fulfilled free of charge. Commercial data requests are subject to licensing and costs.
Embargo policy (summary)
We may provide embargoed materials to journalists under a mutual embargo agreement. To request embargoed access provide the exact embargo date/time (ISO) and outlet. We expect journalists to respect agreed embargoes; breaches may change future access decisions.
Data citation
If you use our data in reporting, cite the dataset or reproducibility pack and include the "Last reviewed" date. See our Citation Guidelines for formats.
Permissions, image use & legal notes
Media use of images and logos is permitted for editorial coverage. Commercial reuse, republishing the entire press pack, or using assets to imply endorsement requires prior written permission. For permissions contact legal@cleanformulation.com.
Takedown or corrections
If you believe a press asset or quoted material to be incorrect, please notify press@cleanformulation.com with evidence and we will investigate and correct as necessary. For legal takedown requests follow the instructions at Consumer Rights & Fair Use.
Press FAQ (quick answers)
| Question | Answer |
|---|---|
| How long to get an interview? | We acknowledge interview requests within 48–72 hours and generally schedule within 5–7 business days depending on availability. |
| Do you provide source files for figures? | Yes, request analytical code and figure data in reproducibility packs; include affiliation and intended use. |
| Can I get embargoed access? | Yes, provide outlet, journalist names, and desired embargo time; we issue embargo agreements for reasonable requests. |
| Is there a media phone? | Phone voicemail available: +91-0-778-0899-269 (leave a message with contact details). |
Final note
We aim to make accurate, reproducible evidence accessible to the public and the press. If you are a journalist or researcher and need assistance interpreting technical material, our team can walk through methods, evidence structure, and interpretation boundaries documented in Evidence & Sources. Contact press@cleanformulation.com with your request.
Selected social channels: @CleanFormulation • LinkedIn